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Bloomingdale’s 59th Street & MIKI HOUSE Partner for Children’s Event to Benefit Child Mind Institute

Shoppers are Invited to Create HappyDolls on March 9


NEW YORK CITY – February 21, 2013 – Bloomingdale’s 59th Street and MIKI HOUSE, the renowned Japanese fashion house offering the finest in quality for infants and toddlers, invite customers to decorate their own HappyDoll in store on Saturday, March 9 from 2 to 5pm. The HappyDolls were donated by a non-profit organization with the same name to act as a kid-powered envoy with a simple mission to make children in challenging circumstances smile. Following the event, MIKI HOUSE will donate a portion of the dolls to the children at Child Mind Institute, a non-profit organization that helps kids with psychiatric and learning disorders find success at home, in school and with friends. The donated dolls will be exhibited at Child Mind Institute to inspire the children and families. Also, look for some of the dolls to be on display on the 8th floor at Bloomingdale’s to inspire shoppers of all ages.

Join the Event

Complimentary doll decorating is available on a first come, first served basis. The offer is limited to the first 100 customers and valid one per customer. No reservation is necessary.

Date: Saturday, March 9, 2013 Time : 2 – 5pm Place: bKids on 8th Floor Bloomingdale’s 1000 Third Avenue, New York, NY 10022

About connects children through handcrafted traveling dolls. Each doll is uniquely designed by a child then travels to other children around the world before delivering its message of hope to a child in need. To date, over 2,000 children have collaborated in New York, North Carolina, Washington DC, Haiti, Japan, India, Honduras, Singapore, Vietnam, Uganda, and Colombia, sending hope and comfort through their traveling HappyDolls.

About MIKI HOUSE Americas, Inc.

MIKI HOUSE, renowned for its irresistibly cute designs, uncompromising quality and Japanese craftsmanship, believes that all children should smile, dream and grow up healthy. The collection stays true to this mission. It is made for children to play, run safely and rest with comfort and happiness. As a subsidiary of MIKI SHOKO., LTD. in the US market, the company currently operates four stores at Bloomingdale’s 59th Street in New York City, Bergen Shops at Riverside in New Jersey, The Aventura Mall in Florida, San Francisco Centre in California. A new store will open in The Mall at Millenia in Orlando, Florida this spring. Visit us at


MIKI SHOKO CO., LTD. is Japan’s leading premium manufacturer and retailer of clothing, shoes and accessories for children. Founded in 1971 in Osaka, Japan, the company opened the first MIKI HOUSE store in Kyoto, Japan, in 1978. In 1987, MIKI HOUSE started its global expansion and opened the stores in world premium shopping locations such as St. Honore in Paris, via Montenapoleone in Milan and Bloomingdale’s. Currently, it operates more than 300 stores in Japan and 50 stores in France, Italy, Turkey, Ukraine, China, Hong Kong, Korea, and United States. In 2013, it will continue the global expansion and will open the stores in London, Singapore, Moscow and Canada. To support children’s dreams and futures, MIKI HOUSE has been sponsoring more than 30 Olympic athletes in Judo, table tennis and synchronized swimming since 1988. The highlight is Tadahiro Nomura who won three gold medals in Judo. More information is available at:

About Bloomingdale’s

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow Bloomingdale's on social media, become a Loyallist, and for more information, or to shop any time, visit

About Child Mind Institute

The Child Mind Institute ( is dedicated to transforming mental health care for children everywhere. Founded by Dr. Harold S. Koplewicz and Brooke Garber Neidich, the organization is committed to finding more effective treatments for childhood psychiatric and learning disorders, building the science of healthy brain development, and empowering children and their families with help, hope, and answers. Learn, help and give at


Sachie Hirayama Director of Communications MIKI HOUSE Americas, Inc. Email: (P) 212-922-9090

Katie Nida-Rovano Director, National Media Relations, Public Relations Bloomingdale’s Email: (P) 212-705-2443