CHIECO SAKU's Paris Debut

On April 1, 2023, MIKI HOUSE introduced CHIECO SAKU at its Saint-Honoré flagship in Paris. The arrival followed the collection's European debut at Harrods in London, bringing its imaginative world to another fashion destination.

Meet CHIECO

Launched in August 2022, CHIECO SAKU is built around a bunny named CHIECO and the freedom of children's imagination. Each seasonal collection follows a story inspired by the world she imagines, expressed through distinctive colors, retro-inspired silhouettes and playful motifs.

At the time of the Paris debut, the Saint-Honoré boutique had represented MIKI HOUSE on Rue Saint-Honoré for 28 years. Adding CHIECO SAKU introduced a newer creative world to a store with a long history of sharing the Japanese brand with Parisian and international families.

A new setting at Ritz Paris

To celebrate the launch, a temporary CHIECO SAKU showcase appeared at Ritz Paris alongside the hotel's existing GOLD LABEL display. It brought the collection into a setting beyond the boutique and introduced visitors to its storybook approach to design.

An Easter story families could join

MIKI HOUSE also participated in the hotel's Easter event on April 9, 2023. A workshop featuring CHIECO's bunny motif invited families to take part, carrying the collection's character into an activity children could enjoy together.

The celebration connected two expressions of MIKI HOUSE: the artistry of its premium collection and the playful storytelling of CHIECO SAKU. Paris became the collection's second European retail location after London, where a Harrods window presentation had offered an early glimpse in October 2022.

This is an archive story from 2023. The Easter event and temporary hotel displays have ended.

Adapted for MIKI HOUSE USA from MIKI HOUSE Global News, originally published 2023-04-25. Photography: MIKI HOUSE.