A New Flagship for Families in Shenzhen

MIKI HOUSE opened its first South China flagship at MixC Shenzhen Bay on August 8, 2026. The boutique is the brand's second flagship in mainland China and its seventh worldwide, joining destinations including London, Paris and New York.

Inside, families can explore clothing, baby shoes and newborn gifts alongside GOLD LABEL, MIKI HOUSE's premier collection of exceptional materials and Japanese craftsmanship, and the storybook world of CHIECO SAKU.

Personal service, from the first visit

The store was created around growing children's needs and the everyday questions parents bring to a boutique. Before opening, the team completed a structured MIKI HOUSE training program developed with the Japan Head Office—the first of its kind conducted outside Japan.

Training covered the thinking behind the products, listening to each family's needs and making suitable recommendations. That preparation supports practical moments in the store, from selecting a newborn gift to measuring a child's feet and choosing a pair of shoes.

Playful details with a local character

A rocket-shaped foot-measuring device brings a playful touch to shoe fitting. Introduced here for the first time in mainland China, it sits alongside an original fitting room inspired by Shenzhen, giving children something to discover while their parents browse.

At the opening, families explored the boutique, had children's feet measured and stopped for commemorative photographs. Specially designed mineral water and coasters added another small detail unique to the location.

Shenzhen is home to many young families, making it a meaningful setting for a store built around children's changing needs. The flagship is on Level 4 of MixC Shenzhen Bay in Shenzhen, China.

Adapted for MIKI HOUSE USA from MIKI HOUSE Global News, originally published 2026-08-26. Photography: MIKI HOUSE.