A Thoughtful Welcome for Newborns in China

A baby's first clothes are part of a family's first memories together. In June 2026, MIKI HOUSE announced a collaboration with United Family Healthcare to welcome newborns and their families at participating hospitals in Beijing and Shanghai, China.

The initiative is MIKI HOUSE's first hospital collaboration in China. At its center is a specially designed gift box containing practical essentials for the earliest days of parenting.

Inside the newborn gift box

The selection includes two 100% cotton hadagi from MIKI HOUSE's PUREVEIL series: a short-sleeved style and a coverall style. In Japanese baby dressing, hadagi refers to the underlayer worn close to the body.

An Imabari gauze bath towel and a nursing bib set complete the collection. Together, the items focus on the repeated routines of dressing, bathing and feeding, while the specially designed presentation marks the arrival of a new family member.

A local healthcare partnership

Founded in 1997, United Family Healthcare provides care for families through hospitals and clinics in China. This collaboration focuses on newborn gifts at participating facilities in Beijing and Shanghai, connecting MIKI HOUSE's baby essentials with the beginning of a child's life.

The initiative sits alongside MIKI HOUSE's other family support activities in China, including seminars for expectant parents, children's foot-development seminars and online postpartum programs. These activities extend the brand's connection with families beyond choosing clothing in a boutique.

The newborn gift program is a local collaboration associated with participating United Family Healthcare hospitals in China. The participating facilities provide details about the program.

Adapted for MIKI HOUSE USA from MIKI HOUSE Global News, originally published 2026-06-02. Photography: MIKI HOUSE.