Step Inside CHIECO's Room in Taipei
What if a favorite storybook became a place to explore? On July 1, 2026, MIKI HOUSE opened CHIECO SAKU's largest-ever pop-up at BELLAVITA in Taipei, Taiwan, inspired by the idea of CHIECO's Room.
CHIECO is the rabbit at the heart of CHIECO SAKU, a MIKI HOUSE brand that celebrates children's imagination. At the pop-up, red and pink accents, original checks and flower-shaped lights turn that playful world into a space families can step inside.
More than a shopping stop
Children can enjoy coloring, photo opportunities and a sticker rally. A window-side photo spot invites visitors to sit beside CHIECO, making the experience part of a day out together.
It is located on the third floor of BELLAVITA in Taipei's Xinyi District, alongside the shopping destination's MIKI HOUSE presence.
From a seasonal story to a room of her own
Since its launch in August 2022, CHIECO SAKU has built each seasonal collection around the world imagined by CHIECO. The Taipei pop-up carries that thinking beyond the clothing rack. Furniture, lighting and original fixtures use the same visual language as the products, making the room itself part of the story.
At opening, the assortment brought together the 2026 Spring & Summer Collection, signature pieces, shoes, bags, hats and accessories. Families could explore an entire outfit in a setting designed around the character who inspired it.
A growing world of shared experiences
The Taipei opening followed a dedicated CHIECO SAKU pop-up at Shanghai IFC earlier in 2026. That space paired pink and checked fixtures with photo areas and family workshops, and its run was extended after a strong response.
At BELLAVITA's first weekend, visitors included Taiwanese families who had previously discovered CHIECO SAKU in Japan. Children colored, tried on outfits and took pictures with their families. The window-side photo spot also offered passersby a glimpse into the room, inviting first-time visitors to discover the brand through an experience their children could enjoy.
The announced run is July 1–December 31, 2026. Activities and availability may change; check with the store before visiting.
Adapted for MIKI HOUSE USA from MIKI HOUSE Global News, originally published 2026-07-16. Photography: MIKI HOUSE.