Step Inside CHIECO's Room in Taipei
What if a favorite storybook became a place to explore? On July 1, 2026, MIKI HOUSE opened CHIECO SAKU's largest-ever pop-up at BELLAVITA in Taipei, Taiwan, inspired by the idea of CHIECO's Room.
CHIECO is the rabbit at the heart of CHIECO SAKU, a MIKI HOUSE brand launched in August 2022 that celebrates children's imagination. Each seasonal collection tells a story from the world she imagines; the Taipei pop-up carries that thinking beyond the clothing rack.
Inside CHIECO's Room
Signature red and pink accents, original checks and flower-shaped lights turn the brand's visual world into a room families can step inside. Furniture and fixtures echo details in the products, while a window-side photo spot invites visitors to sit beside CHIECO.
At opening, the assortment brought together the 2026 Spring & Summer Collection, signature pieces, shoes, bags, hats and accessories. Families could explore a complete outfit in a setting designed around the character who inspired it.
A visit children can join
Coloring, photo opportunities and a limited-edition sticker rally make the experience more than a shopping stop. During the opening weekend, children colored, tried on outfits and took pictures with their families. Visitors included Taiwanese families who had previously discovered CHIECO SAKU in Japan.
The window-side photo area gives passersby a glimpse of the room, offering first-time visitors a playful introduction to the brand. The Taipei opening followed a dedicated CHIECO SAKU pop-up at Shanghai IFC earlier in 2026, continuing the idea of sharing its stories through spaces and family activities.
Location and announced dates
The pop-up is on the third floor of BELLAVITA, at No. 28, Songren Road in Taipei's Xinyi District. Its announced run is July 1–December 31, 2026. Activities and availability may change; confirm current details with the store before visiting.
Adapted for MIKI HOUSE USA from MIKI HOUSE Global News, originally published 2026-07-16. Photography: MIKI HOUSE.